JUNKBUSTERS Headlines for Businesses

We aim to assist the reformation of direct marketing

Some business people take one look at our site (or even just our name) and jump to the conclusion that we are anti-business. We're not. In fact much of our work is aimed at helping companies cope with the sharply increasing demands for consumer privacy.

We didn't invent the privacy backlash; we are simply a focal point for the attitudes of many online consumers towards direct marketing. Our company and web site offer information and services to businesses that want to maximize the opportunities and minimize the damage arising from those peoples' demands. Here are the parts of our site most often viewed by business visitors.

Our What's News page covers the latest developments in privacy and direct marketing.
Our Awards for Privacy in Commerce give positive and negative examples for companies with reasons based on the principles of fair information practice.
Our reference information on laws and regulations provide some primary materials on direct mail and telemarketing. There's also our links page, including samples of privacy policies.
We participate in government summits such as the FTC's privacy hearings and the Department of Commerce's Internet Privacy meeting, and make presentations at premiere industry events.
For ISPs, we provide extensive resources for combating spam. Our free Internet Junkbuster proxy reduces bandwidth demands and improves customer retention. Many large organizations also use it internally.
We're working towards our vision of the future where marketing to privacy-conscious consumers is conducted using only information that they explicitly volunteer for this purpose.

We want to hear what you think

Ultimately our goal is to make all marketing communications consensual, removing all those that the recipient doesn't want. Forward-thinking companies not only view this trend as inevitable, they are embracing it and using it to lower costs, reduce exposure, and improve customer retention. If your company would like some tailored advice on about how to do this, ask us how we can help. (You're also welcome to send flames, brickbats and comments on any content on our site that you find unfair or inaccurate.) We're always interested to hear what you think.

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